More than ever, in today’s business market a high-quality professional headshot is a one of the few, but vital pieces of marketing material you will need to succeed. It sets the stage for your clients’ perception of who you are and the level of professionalism you will bring to your work. Your image is your brand.
Do I really need a headshot if I am not a c-suite executive?
Yes, most definitely yes! A professional headshot is not just for the c-suite executives. The saying, “Never judge a book by its cover”, while charming, isn’t entirely plausible in the real world. The reality is that we are all judged, or perceived, by the way we look. A bit shallow, but it is true nonetheless. Especially when it comes to professional situations such as job interviews, networking, and marketing your brand. We only have a short amount of time to make a good first impression, usually within the first 10 seconds. That is why investing in a high-quality, professionally taken headshot is so valuable for your personal brand.
How often should I update my headshot?
The short answer: every two years. However, if you have any changes in your appearance before that time, such as new glasses, haircut, hair color, hair styling, or significant weight changes then it is recommended that you update your headshot sooner. You may also need to update you headshot sooner if other circumstances have changed such as a change in career or field. Remember a current headshot is meant to give people an idea of who you are and what you look like now. Have you ever been to a conference with a presenter who used a headshot from 10+ years ago? I have, and there was an immediate disconnect, because the person speaking was not what I was expecting. It’s not the best idea to throw potential clients off in this way as it can be perceive as inauthentic.
How much does a professional headshot cost?
The national average for a professional headshot is between $100-$300 per session with prices reaching as high as $1,400.00-$4,000.00.
What can I expect from a professional headshot session?
A professional headshot photographer can provide you with advice for your wardrobe, location , hair and makeup in order to really bring out the best “you”. Sure, iPhone and Android cameras are getting really good but there is no replacement for understanding good light, how to position the subject, or bringing out the genuine expressions in people.
A professional photographer will also ensure you look your best by retouching your photos while making sure you still look like you. they can retouch your photos for flyaway hairs, blemishes, teeth whiten, or even smooth out your skin!
Final Thoughts
I hope this has helped you determine your next steps. Remember, a good headshot improves your credibility and professionalism. Potential clients, investors and collaborators who find you online are more likely to take you seriously. It will give your potential clients and idea of who you are. It shows you at your best, the way you want prospective clients to see you. So take advantage of it and book a professional headshot!
Are you located in Central Florida? Book a session with me
